The Search Engine Optimisation Masterclass demystifies the art of optimising organic search rankings.

Participants will be equipped with search engine optimization tools and techniques, enabling them implement their own SEO campaigns or to confidently manage their SEO agency.

This is a highly practical and action oriented course that provides participants with skills and knowledge that can be immediately applied to manage and improve search engine optimisation initiatives.

Programme

SEO: Inside the search engine algorithm

  • The importance of Search Engine Optimisation
  • How search engines work
  • Search engine algorithms, algorithm updates and the future of search

Keyword research

  • How to use keyword research tools
  • Spying on your keyword competitors

Search engine friendly web design

  • Website indexation factors
  • The importance of Webmaster tools
  • How to avoid search engine penalties

On-page optimization

  • Creating functional meta tags to influence search engine rankings
  • Rich snippets: Author Rank, reviews etc.
  • SEO copywriting

Link building

  • The importance of link building
  • Link building tools & techniques
  • Directory submissions, blogging and press releases
  • Content marketing and social media