Introduction
Strategy
- Goal setting
- Defining target audience and channel strategy
- Employer branding:
- Value proposition
- Reasons to believe
- Content production & planning
Building & managing recruitment campaigns
- Building an authentic recruitment website
- Linkedin company profile
- Linkedin Sponsored Updates
- Facebook Sponsored Posts
- Facebook recruitment features
- The rules of social media engagement
Measuring success
- Google Analytics
- Linkedin Analytics
- Facebook Insights
Wrap-up