09:30 Start of the workshop
- Introductions
- Setting the scene
Strategy
- Goal setting
- Defining target audience and channel strategy
- Employer branding:
- Value proposition
- Reasons to believe
- Content production & planning
12:30 – 13:30 Lunch
Building & managing recruitment campaigns
- Building an authentic recruitment website
- Linkedin company profile
- Linkedin Sponsored Updates
- Facebook Sponsored Posts
- Facebook recruitment features
- The rules of social media engagement
Measuring success
- Google Analytics
- Linkedin Analytics
- Facebook Insights
Wrap-up
- Summary & follow-up actions
- Closure (17:00)