09:30  Start of the workshop

  • Introductions
  • Setting the scene

Strategy

  • Goal setting
  • Defining target audience and channel strategy
  • Employer branding:
    • Value proposition
    • Reasons to believe
    • Content production & planning

12:30 – 13:30 Lunch

Building & managing recruitment campaigns

  • Building an authentic recruitment website
  • Linkedin company profile
  • Linkedin Sponsored Updates
  • Facebook Sponsored Posts
  • Facebook recruitment features
  • The rules of social media engagement

Measuring success

  • Google Analytics
  • Linkedin Analytics
  • Facebook Insights

Wrap-up

  • Summary & follow-up actions
  • Closure (17:00)