Analytics tools, data visualisation and actionable insights
For every $100 spent on driving traffic to websites, companies spend only $1 converting that traffic into business (Forrester)
Web Analytics
Google Analytics & Tag Manager
We configure your Google Analytics account using all the latest features. We draft a detailed tagging plan and work with your developers to ensure tracking codes are properly implemented.
We setup your Google Tag Manager account and configure and maintain your measurement tags. We assist your developers with data layer implementation.
Reporting, Analysis & Insights
Using tools such as Google Data Studio we turn your web analytics data into comprehensible dashboards and reports.
We analyse your web analytics data and during regular workshops we provide you with actionable insights to improve the user experience and business outcomes on your website.
Testing & Optimisation
Continuous improvement is the only way forward to achieving digital success. We deploy experience, tools and common sense to help you:
- optimise traffic channel volume and ROI
- increase visitor engagement and user experience
- reduce funnel abandonment and improve sales and lead conversion rates