Adrian has 20+ years experience of building digital marketing functions for international technology & travel companies.

adrian bastowHe specialises in developing digital marketing strategies that are tailored to customer intent.

More specifically, researching what the customer is looking for, talking about and ultimately engaging with online, in order to refine personas and subsequently define targeted strategies, that can be measured.

Adrian has also managed the selection and global deployment of marketing automation platforms, from business case through to the implementation of multi-channel customer lifecycle and demand generation programmes, that deliver results.